Press & media resources.
Everything you need to write about Inspiration — facts, descriptions, brand assets, and screenshots. For interviews, review codes, or anything else, just email us.
Fact sheet
Descriptions
Inspiration is the recipe app that turns "what's for dinner?" into a tailored recipe in seconds — with the shopping list ready to buy.
Out of ideas for dinner? Pick a "flavor" and Inspiration's AI creates a recipe tailored to your taste, time, and diet — then sorts every ingredient into a shopping list, ready to buy. From cake to kale, meat to fully plant-based: your food, your call.
Inspiration started with a familiar frustration: standing in the supermarket, tired of cooking the same few meals, with no idea what to make. Inspiration solves that moment. Tell it what you fancy and how much time you have, and its AI generates a brand-new recipe tailored to you — scaled to your portions, sorted into a shopping list by aisle, and ready to cook step by step.
It works in three steps — Create, Shop, Cook — and adapts to any goal: Classic (meat and no-meat), Vegetarian, Vegan, Healthy, or official dietary guidelines. Personal "flavors" like diabetic-friendly or a dedicated allergens card stick to every recipe you create, so it always starts from your preferences.
Inspiration's belief is simple: cooking your own food is already a better choice than ready-made, and eating a little greener should be easy — never a lecture. No food tribe to join, no streak to break. Just good food, made the easy choice. Available free on iPhone in nine countries, fully localized.
Our story
We believe that when you cook your own food, you've already made a better choice than reaching for ultra-processed ready-meals. Inspiration is built to make that choice effortless — and to make eating a little greener feel like an open door, not an obligation.
Our values ladder up in three steps: Healthy — real ingredients over shortcuts; Happy — cooking and shopping that feel good, not like a chore; and Human(e) — better for people and animals alike. The greener path is always open, never required.
Brand colors
Logo & screenshots
The logo is two leaves that together form a checkmark — a quiet nod to the greener choice. Please don't recolor or distort it. Screenshots are available in English and Danish.
Press contact
For interviews, review access, promo codes, or additional assets, email press@inspiration.tips. We aim to reply within two working days.