Built for the supermarket moment.
Inspiration started with a simple, recurring frustration: standing at the supermarket, with no idea what to make. We wanted to change that — without turning every meal into a project.
Good food, made the easy choice.
We want a world where cooking something good — for you, and for the planet — is the easy choice, never the hard one. Inspiration turns “what's for dinner?” into a moment of possibility: pick what sounds good, and a fresh recipe is yours in seconds. No food tribe, no guilt, no planning marathon. Just one step up, whenever you're ready.
A recipe app that meets you where you are.
Most recipe apps assume you’re going to scroll through hundreds of photos. The reality is messier. You’re at the supermarket — maybe trying to eat more greens, maybe just craving an easy Chinese dinner. Either way, you’re tired of the same five meals on repeat, and you need the grocery list now.
Inspiration meets you in those moments. Tell it what you fancy and how much time you’ve got, and it generates a recipe that fits — scaled to your portions, sorted into a shopping list, ready to cook. Rate it with stars when you’re done, so it’s easy to find and cook again. Trying new recipes is fun — doing it from scratch every night is exhausting.
No food tribe to join.
We believe eating more greens is good for your health and your budget — and Inspiration makes that choice easy, whatever you’re used to. Going fully vegan overnight isn’t realistic for most people, and eating only meat isn’t the answer either. Inspiration is built around your choices — not a manifesto.
Curious about more plants on the plate? Toggle Vegetarian on for a single meal, a Tuesday, or a whole month. Try it, see what sticks, drop it whenever. Your food, your call.
What's next.
We're working on smarter shared shopping lists for households, and support for online grocery shopping as well. If there's something you'd love to see — or something we got wrong — please write to us. We read every email.